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What We Are Reading
We live and breathe this work. And we continually add to our knowledge base. Here are the books we feel are most vital to anyone in the business of marketing educational institutions. Send us your favorites, and we will post it here.

• Millennials Rising: The Next Great Generation; Howe and Strauss. 2000, Vintage Books. “In the ’60s, it was the Boomers. In the ’90s, it was the Xers. Now, it’s the Millennials—who are graduating from high school and flooding the nation’s college campuses. In Millennials Rising, bestselling authors Howe and Strauss reveal who these kids are and where they’re going.”
  
  
• Buzz: Harness the Power of Influence and Create Demand; Salzman, Matathia, and O’Reilly. 2003, John Wiley & Sons, Inc. “There’s plenty of buzz about buzz [marketing], but until now there has been precious little useful information. From now on you’ll be in the know. So read Buzz and find out what all the buzz is about.”
  
  
• The Gatekeepers: Inside the Admissions Process of a Premier College; Steinberg, Jaques. 2002, Viking.
  
  
• Wise Up to Teens: Insights into Marketing and Advertising to Teenagers (2nd Ed.); Zollo, Peter. 1999, New Strategist Publications. “Wise Up to Teens is the #1 guide to the teen market—now revised, updated, expanded—and more indispensable than ever.”
  
  
• BRANDchild: Remarkable insights into the minds of today’s global kids and their relationships with brands; Lindstrom, Martin. 2003, Kogan Page.