Services for Clients
We give voice to your brand identity, which in turn energizes all who are part of it. Every school that invests the resources and that has the will can amplify its voice and strengthen the connection with the current - and the future - constituent community. Cognitive Marketing provides and integrates three foundational communications platforms to tell the story of our client schools. They are:
Institutional Voicing
- Market Voicing brand identity study
- Brand evaluation and communications auditing
- Internal constituent discussion groups and surveys
- Brand strategy and message platforms
- Constituent group training for brand stewardship
- Graphic identity system design
- Photo image library development
- Speechwriting for convocation, commencement, and alumni outreach
Marketing Communications Services
- Marketing communications for student recruitment
- Advertising for print, broadcast, and online venues
- Media advertising planning and placement
- Website and online social networking program development
- Communications support for development campaigns
- External market research
- Microsites to support key events and promotions
Storytelling & Conversational Development
- Strategic use of homegrown and professionally produced videos
- Primary website content organization and redesign
- Facebook presence for student recruitment and alumni engagement
- Interactive conversational sites for distinct audiences
- Alumni and community building
- Documentaries about special initiatives and research studies
- Nationally focused media relations strategy and implementation