Peter
Holloran :: Josanne DeNatale :: Richard Sillick :: Megan W. Barillo ::
Lois F. Niland :: Margaret A. Fusco :: Board of Advisors :: Communications Specialists
The Cognitive Marketing brand develop team is shaped to include depth of experience, a range of perspectives, belief in creativity, and unwavering enthusiasm applied to the advancement our clients’ success.
Peter
Holloran
Co-Founder, President and Strategic Director
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Co-founder and president of Cognitive Marketing, Peter provides strategic leadership to the firm’s brand development teams and consultation services to the senior leadership of client institutions.
Peter began his career in 1977 in the Advertising & Sales Promotion Operation of General Electric Company, at the time the nation’s premier corporate advertising and marketing communications training program. He returned to his native Rochester, New York in 1981 to enter the advertising agency business, serving in account service positions at the Rochester offices of BBDO and later at Young & Rubicam (Y&R). At Hutchins/Y&R, Peter served both as Management Supervisor and chair of the Strategy Review Board.
Peter is a 1975 graduate of Gettysburg College (B.A. English) and a 1976 graduate of the S.I. Newhouse School at Syracuse University (M.S. Communications).
He has served on the boards of the Advertising Council of Rochester (past Chair), the Landmark Society of Western New York, the David Hochstein Memorial Music School (past Chair), and is currently serving on the Community Advisory Board of WXXI, the regional public broadcasting affiliate.
Peter has presented at CASE I, the annual meeting of the Secondary School Admissions Test Board (SSATB), the annual conference of the Small Boarding School Association (SBSA), and most recently at the Independent College Advancement Associates (ICAA) Public Relations Workshop held at The College of Wooster.
Josanne
DeNatale
Co-Founder, Executive Vice President and Creative Director
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Co-founder of the firm, Josanne oversees Cognitive Marketing’s Market Voicingsm brand development work and the company’s Internet services. She has many years experience in communication design and the development of integrated marketing programs.
Prior to co-founding Cognitive Marketing, Josanne was senior art director at a marketing communications firm engaged in producing communications programs for a wide range of clients including the Rockefeller Foundation, the American Automobile Association, regional chapters of Planned Parenthood, Volunteers of America and Xerox Corporation.
Josanne is an accomplished speaker on various aspects of integrated marketing having presented at district conferences of the Council for Advancement and Support of Education (CASE), branding and marketing seminars in the Rochester region, the annual meeting of the Secondary School Admissions Test Board (SSATB), and most recently at the Independent College Advancement Associates (ICAA) Public Relations Workshop hosted by The College of Wooster.
Josanne has recently completed her term on the executive board of the Arts & Cultural Council of the Greater Rochester Region and is presently on the board of Writers & Books Literary Center. Josanne has also served as an adjunct faculty member in the continuing studies program at Rochester Institute of Technology.
A 1983 graduate of the State University of New York College at Buffalo (B.S. Design), Josanne is a member of the international Type Directors Club, CASE, the National Association of Independent Schools (NAIS) and the Rochester Women’s Network.
Richard
Sillick
Creative Director
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Dick’s experience is a valued perspective in the development of brand and brand messaging platforms. A trained graphic designer and seasoned advertising art director, Dick is able to crystallize the essential power of brand in words and imagery and directs brand communications teams made up of writers, photographers, illustrators and producers of film and video. His work for Nazareth College, The Harley School, The Wesley Community, and others have garnered coveted industry awards including Telly and Addy Awards.
Dick conducts communications audits and campus life scans for institutions for which we are implementing brand strategies. He is a valued member of our senior brand development team and extends the brand identity into advertising campaigns, institutional identities, admissions and capital campaign materials, and a variety of special projects for building brand awareness including for Gettysburg College, Salem Academy & College, NJIT, Strong Health/University of Rochester Medical Center, as well as numerous clients in the nonprofit and business sectors. He directed the brand awareness advertising campaign for Nazareth College, now in its fourth year. The campaign included a series of broadcast television spots supported with print advertising. Pre- and post-testing of those confirmed that community perceptions of Nazareth College markedly shifted toward a more accurate understanding of the quality of the school and its involvement as a citizen of the community. For this same client, he also designed a comprehensive graphic identity system, the development of which included an institution-wide survey of final choices. He has designed brand identity systems for Woods Oviatt Gilman LLP, SWBR Architects and Engineers, and Lifespan, a nonprofit organization serving the senior community.
Dick earned his Bachelors Degree in Fine Arts (with a concentration in Advertising Design) from the University of Denver.
MEGAN W. BARILLO
Project Coordinator
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Megan brings a wonderful blend of creativity and organizational skill to her work as Project Coordinator. She is responsible for managing the annual advertising programs for educational and business sector clients. In this role, Megan analyzes client advertising needs for both traditional and Internet media, and coordinates the work of our creative associates and our media planners and buyers. She also provides logistics and background research support to our Market Voicing brand development teams.
Megan earned her Bachelor of Fine Arts degree from Rochester Institute of Technology, where she studied script writing, film production, and acting. Before returning to her native Western New York, Megan worked in Boston, MA in the independent film industry, and in San Francisco, CA where she worked for a non-profit environmental association. In that position she managed member services, served as editor of all communications, and coordinated conferences and special events.
LOIS F. NILAND
Research Director
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Market research to guide decision making and inform management has been a key ingredient in Lois’ work for a broad array of products, services and organizations throughout her career.
Lois started at IBM, where she worked on the team that developed the first laptop PC. In 1989 she moved to Xerox, where she managed market research teams employing both quantitative and qualitative tools to define products and their positioning. A highly trained moderator and facilitator, Lois also has assisted many non-profit organizations in gathering constituent input to increase the success of their operations.
Lois holds a BS in sociology from Cornell University and an MBA from the Johnson School of Management, also at Cornell. She has had advanced management training at the Center for Creative Leadership in Greensboro, NC and the IBM Training Center in La Hulpe, Belgium.
In addition to serving as President of the Johnson Club of Rochester, Lois is a Trustee of the SUNY Brockport Foundation Board, Vice Chair of the Visual Studies Workshop Board and a Vice President of the Board of Geva Theatre Center in Rochester, NY. She is past Chair of the Arts & Cultural Council of the Greater Rochester Region.
MARGARET A. FUSCO, Ph.D
Senior Marketing Consultant and Writer
Maggie brings a rhetorician’s perspective to her love of writing and strategic analysis. She began her career at The University of Chicago, where she crafted campaign communications and coordinated NEH grants during a successful capital campaign. She taught languages, literature, and rhetoric for ten years, first at The University of Arizona and then at Vassar College, where she directed the faculty’s committee on admissions and was named to the president’s faculty cabinet.
Maggie returned to her native New York City to direct alumni relations for the NYU Stern School of Business. She subsequently became senior manager for recruitment marketing at Booz Allen Hamilton, an international strategy consulting firm, where she created communications materials, crafted recruitment marketing strategies, and coordinated mini-websites in support of recruitment, retention, and pro bono projects. Most recently, she served as director of strategic communications for Emma Willard School in Troy, NY.
Maggie earned her B.A. at New York University and her M.A. and Ph.D. at The University of Chicago. She has both studied and taught under the auspices of the National Endowment for the Humanities and has continued her education at the Simmons School of Management's Strategic Leadership Institute for Women Educators.
Maggie resides in the Albany, NY area, and works both from home and from Cognitive’s Rochester offices.
Board of advisors
William C. Heyman
President & CEO, Heyman Associates
New York, NY
Jack Kraushaar
President, JFK Communications,
Former Senior Vice President, BBDO
Rochester, NY
Nan M. Lansinger
Foundation and Public Relations Manager at Bryn Mawr Terrace
Bryn Mawr, PA
Bill Mayher
College Admissions Consultant,
Author of The College Admissions Mystique
Brookline, ME
Jim Moore
Director of Capital Giving at Blair Academy
Blairstown, NJ
Kim Moore
Director of
Institutional Advancement at Pingree School
South Hamilton, MA
Karen Rohr
Former Vice President of Institutional Advancement, Nazareth College
Rochester, NY
Reginald Shiverick
President, Dakota Software Corporation
Cleveland, OH
John Stevens,
Ed.D.
President, Stevens Strategy
Strategic management consulting services for colleges, universities
and schools
Grantham, NH
Stanford B.
Vincent
Owner, VincentCurtis; Editor, The Educational Register
Falmouth, MA
Communications
Specialists
Since our founding, Cognitive Marketing has been committed to
providing each unique client with the most talented and effective
creative team that can be formed. Our core brand development team
(as profiled above) is augmented by writers, art directors, broadcast
directors, artists, musicians, technologists, researchers, media
analysts, and others each of whom contributes a particular talent
to the expression of a brand. These teams are formulated to best
serve the character and specific needs of the individual client.
While the team remains stable for the history of the relationship
with a particular client, we are always scouting nationally to
build our team of specialists.
