It’s quite amazing how quickly social media has been incorporated into admissions marketing programs. Progressive schools are using it not just as way to connect with prospective students (who are increasingly post-email) but also as the forum through which prospects and accepts are able to communicate with each other. The most successful social media programs are firmly rooted in the institution’s brand strategy, integrate multiple social media platforms with database-driven email, text messaging, and direct mail (yes, there is still an important role for print), and adhere to a well-coordinated editorial schedule. To find out more about the programs we have implemented and how to adjust your social media activities for each stage of the recruitment funnel, contact Josanne DeNatale at 888.241.4411, ext. 22 or via email.