Cognitive Marketing is proud to once again sponsor the Council of Independent Colleges (CIC) Presidents Institute. The 2011 Institute will be held in Palm Springs, CA from January 4-7 and the theme of the gathering is: A Dynamic Equilibrium: Essential Mission, Evolving Models. We received much good feedback about the booklet we published for last year's Conference: Serving the Transformational President. In it we wrote, “The transformational president is on a particular mission of improvement: she or he seeks real institutional progress. In order to do that, the president knows that the school’s deep structure (its unchangeable charter, mission, values, etc.) and its surface structure (its current programs, policies, identity, and brand) must be in sync. The transformational president knows that how the institution views itself, talks about itself, and understands itself needs to be in precise alignment with what it really is and how it aspires to have others see it, speak of it, and understand it.” We'd like to invite you to join this conversation about the true nature of transformative leadership. Is your college, university or school currently under the leadership of a transformative president? If so, what about the approach he or she is taking causes you to believe that? We invite you to join our conversation about transforming the institution – via phone or online – in the months ahead. Contact Peter Holloran, President, Cognitive Marketing at 888.241.4411, ext 23, or post a comment to the Cognitive Marketing blog site: marketvoicing.com.