Peter C. Holloran
President

Articles and Presentations
Marketing--The Lead to Sales
Presented by Peter Holloran at the Rochester Entrepreneurship Conference at the University of Rochester as part of a seminar series designed for entrepreneurs, tech-based business leaders, angel investors, venture capitalists, university faculty, and students, October 2003. Powerpoint download (1.5M)

On Firm Ground: Brand Positioning for Professional Services Firms White Paper by Peter Holloran, 2002

What's Marketing Got to Do with Non-Profits — Everything!By Peter Holloran, President / Strategic Director, Cognitive Marketing Inc. for the Ad Council of Rochester, Ad Council Academy, 2001, PDF format

Branding and Positioning: The Value of Standing for Something BIG! Presented by Peter Holloran to the University of Rochester Simon School of Business, November, 2001. Powerpoint download

Beyond the Numbers: What to do when the world doesn’t beat a path to your door, or your website. Presented by Peter Holloran to the University of Rochester Simon School of Business, August 1999. Powerpoint download.

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Josanne DeNatale
Executive Vice President

Articles and Presentations
eMarketing Demystified: Integrating Your Website into Relationship Building. Moderated by Stan Vincent, VincentCurtis Company, Boston, MA. Presented by Josanne DeNatale and Peter Holloran at the SSATB Annual Meeting, Philadelphia, PA. October 2004.
Powerpoint download (8.9 MB zip)

eMarketing Demystified: Manageable Processes, Measureable Results OR So This is How a Website is Supposed to Work. Presented by Josanne DeNatale at the CASE District III Conference, Atlanta, GA. February 2004.
Powerpoint download (2.9M)

eMarketing Demystified: Manageable Processes, Measureable Results Presented by Josanne DeNatale at the Annual Fall Conference of the Advertising Council of Rochester, October 2003.
Powerpoint download (1.5M)

E-marketing Challenges: Is your department's online presence helping achieve marketing objectives? Many advancement professionals' goals for Internet-based marketing are held hostage by their institution's computer systems and overstressed IT departments. Presented by Josanne DeNatale at the CASE District V Conference, Roundtable discussion, Chicago, IL, December 2003
Powerpoint download (1.2M)

Memorial Art Gallery Shines with Parrish: A Case Study By Deborah Rothman, Communications / Marketing Manager, Memorial Art Gallery, and Josanne DeNatale, Vice President / Executive Creative Director, Cognitive Marketing Inc., for the Ad Council of Rochester, Ad Council Academy, 2001, PDF format

Marketing to Build Community or Can We Talk? Presented by Josanne DeNatale at the Manufacturing and Distribution Conference, Rochester, NY, June, 2000. PowerPoint download

Typography: Not Just Another Pretty Face. By Josanne DeNatale, first presented to the 1996 Spectrum Conference of the Rochester, NY chapter of the Society for Technical Communication, then annually to the Technical Communications program at the Rochester Institute of Technology. Last presented January 2003. PowerPoint download.

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