ABOUT US

We build compelling and differentiating brands and marketing programs
for institutions with a story to tell and a very noisy marketplace
in which to tell it.

Cognitive Marketing is a firm dedicated to producing meaningful brand communications for colleges, universities, and independent schools. We work for institutions that, regardless of specific mission class, recognize the need for a clearer message and stronger voice to invigorate their case for recruiting future students, faculty, and staff, and for engaging the extended community of alumni and friends. Our Market Voicing approach is designed to ensure that the work we do not only responds to the market data, but is informed by creative insight. We engage all constituents of the schools we serve in deep dialogue, with the result that the work itself is not just welcomed, but put to use by the people it is meant to represent.