Category Archives: Millenials

Five Steps for Student Recruitment Through Social Media

In an age where teenagers are increasingly adept at “tuning out” traditional media, and technology gives them more ways to do so, social media is becoming the channel that offers prospects the most authentic view of a college. To convey the impact that a great social media presence can have on meeting your enrollment goals, I’ll draw yourRead more

Gamification in Higher Education: Enrollment and Retention

(Originally posted on the Scannell & Kurz Enrollment Management Blog) The word “gamification” has been thrown around a lot lately in the world of higher education. Originally used in the marketing sector, gamification’s popularity stems from its ability to sell a product or brand more effectively by using metagames (short, playful experiences) to interact with customersRead more

Content Marketing for Higher Education

Effective marketing today, especially to college-bound people, must include a strong content marketing component. Content marketing is the art of communicating with your targets without specifically selling your institution. Modern prospects are savvy online shoppers, empowered by the vast array of information that the Internet can provide. Simultaneously, they have learned to ‘tune out’ muchRead more

Institutional Advancement for Millenial Alumni

I am a millennial who has worked in higher education for several years. I love my alma mater, and credit it with giving me an incredible variety of experiences in just four short years. I believe colleges and universities play an important role not just in individual’s lives, but also in energizing our communities andRead more