Category Archives: Gamification

Gamification in Higher Education: Enrollment and Retention

(Originally posted on the Scannell & Kurz Enrollment Management Blog) The word “gamification” has been thrown around a lot lately in the world of higher education. Originally used in the marketing sector, gamification’s popularity stems from its ability to sell a product or brand more effectively by using metagames (short, playful experiences) to interact with customersRead more