Category Archives: Content Marketing

Use your brand to fuel your content and your heart to tell a great story

Is your campus team hard at work managing your brand? If so, you’re likely making decisions about what content to produce to feed your marketing campaign. And, if you’re like most schools, you’re in the mode of collecting stories about the impressive accomplishments of students who then go on to do great things. But areRead more

How collaboration, creativity, and good humor results in a sustainable brand

In the early stages of building a brand, just about every institution we encounter has the same questions and concerns: How will we engage all constituent groups? How much more work will it be for the marketing team? Will it stick for the long-term? Experience tells us that these concerns are most easily addressed atRead more

Content Marketing for Higher Education

Effective marketing today, especially to college-bound people, must include a strong content marketing component. Content marketing is the art of communicating with your targets without specifically selling your institution. Modern prospects are savvy online shoppers, empowered by the vast array of information that the Internet can provide. Simultaneously, they have learned to ‘tune out’ muchRead more