Category Archives: Admissions Marketing

Five Steps for Student Recruitment Through Social Media

In an age where teenagers are increasingly adept at “tuning out” traditional media, and technology gives them more ways to do so, social media is becoming the channel that offers prospects the most authentic view of a college. To convey the impact that a great social media presence can have on meeting your enrollment goals, I’ll draw yourRead more

Measuring Success of Admissions Campaigns

Our clients–and their trustees–are always on the look out for metrics that demonstrate ROI and success in admissions marketing efforts. Although we’d like to be able to track from the first ad impression through to the enrolled student that arrives on the first day of class, the trackable metrics can only bring us so far.Read more

Gamification in Higher Education: Enrollment and Retention

(Originally posted on the Scannell & Kurz Enrollment Management Blog) The word “gamification” has been thrown around a lot lately in the world of higher education. Originally used in the marketing sector, gamification’s popularity stems from its ability to sell a product or brand more effectively by using metagames (short, playful experiences) to interact with customersRead more

Experiential Websites: Focusing on The User

I spend a lot of time on the Internet. Some days I look at hundreds of web pages—checking my e-mail, conducting research, purchasing products or services, working (of course) and countless other tasks. In the past, there has been a tried and true formula for the most efficient and reliable way to set up aRead more

Viewbook 2.0

The conversation has been happening in Admissions and Marketing offices on college campuses across the country for years: Is the viewbook still relevant? A 2012 article in the Chronicle of Higher Education, “For Courting Students, Glossy Viewbooks Lose Luster,” notes: “Of all a college’s courtship materials, the viewbook has long been the centerpiece. It seeksRead more