See you at CIC
Peter (@PeterHolloran) and Josanne (@JosanneDeNatale) are looking forward to "greeting old friends and meeting new ones" at the upcoming CIC Presidents Institute, January 4-7, 2014. Building off of the conference theme, we're anticipating rich conversations about how a strong brand and messaging strategy can guide a college through today's uncharted waters. Strong brand schools honor history, value traditions, and ensure alumni engagement, as they confidently embrace future challenges. Does yours? Visit us in the sponsors area and let's discuss!
Protect and Project Your Brand
A well articulated brand is timeless and provides the foundation upon which to build a school's narrative; those compelling stories that engage the community and enrich all marketing and outreach efforts. Many of our client schools have achieved this level of brand strength and longevity, some as long as 10 years and through three presidencies. The Cognitive Marketing suite of services builds brand on all levels: within the campus community, among alumni and the extended "family" of supporters, and out in the world of prospective students. Contact Josanne DeNatale or @JosanneDeNatale to discuss how your school can be a strong brand school for years to come.
Dovetail Your Strategic Plan with Your
Integrated Marketing Effort
Are you achieving the full return on your investment in a brand strategy? Is everyone on campus an advocate for your brand? Having a "brand" is one thing. Building your brand in a way that it advances the institution and welcomes your next generation of loyal alumni is another. more info...